What is Visual Identity Design?
A brand’s visual identity is a combination of graphic elements that represent and identify it, including its logo, color palette, typography, imagery, and other design elements.
Developing a visual identity is just one part of the brand-building process, but it can be one of the most exciting and enjoyable. When deciding how to portray your brand through graphic elements, you can let your creativity flourish. The more inventive you get, the more likely you are to come up with a visual identity that’s truly unique.
It’s important to remember that your brand’s visual identity needs to be aligned with all other facets of its identity and overall strategy.
Why is Visual Identity Important?
A visual identity is essential for building a strong brand. Here are a few reasons why:
- Brand recognition: A solid visual identity helps create brand recognition. When customers see your logo or colors, they should be able to recognize and identify your brand immediately.
- Differentiation: A strong visual identity sets your brand apart from competitors. Certain industries often use specific color palettes, but that doesn’t mean you have to. You shouldn’t be afraid to choose different colors, as long as they align with your brand’s personality and values and resonate with your target consumers. Plus, you’ll stand out from the competition.
- Trust and credibility: Consistent and coherent visual branding makes a brand more recognizable, establishing trust and credibility with customers and stakeholders.
- Reinforcement: Visual identity is important in reinforcing and visually conveying a brand’s overall identity and strategy.
- Emotional connection: A strong visual identity can evoke emotions in a brand’s customers and stakeholders. By choosing a color palette, typography, and imagery that align with your brand values and personality, you can create a deeper emotional connection with your audience.
Branding Design 
Visual Identity Design 
UI Design 
Advertising Design 
Logo
Colors
Typography
Shapes
Illustration
Iconography
Texture and Pattern
Photography
Video
Animation and Motion
Interactive Elements
Layout
Services provided to you in Visual Identity Design department
When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.
Whether it’s a wordmark, conceptual mark, or combination mark, a logo is a brand’s stamp on the world. A logo is an aesthetic symbol full of meaning that has the power to communicate a brand’s essence in a visual instant to all who experience it.
Colors are essential to brand design. Each color has a distinct impact on the psychology of a brand’s audience. Understanding that impact is key to getting the most out of colors in brand design.
Fonts and typefaces are a unique design element in that each is a design system unto itself.
Illustration is another element that can impart powerful and immediate personality to brand design.
Texture refers to surface quality in design. Just as tactile textures can be rough, smooth, shiny, fuzzy and so on, so can visual textures redefine the quality of a surface. Pattern, on the other hand, is the intentional repetition of shape or form. Patterns are planned structures whose geometric nature means they can be easily mass produced.
2022 - 2023SOME PROJECTS
- Kerman Motors Ms.Karimi
- 2023 2025
UnderGround Boutique
- UND Boutique Ashkan Yazdankhah
- 2017 2021
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Interface Designer
As a UI designer, I work closely with clients to understand their needs and goals for their software or website.
